WOLFPACK WINE & SPIRITS
DIGITAL BRAND AND WEBSITE DEVELOPMENT
Client Goal: To create and develop a working website and digital brand from scratch that is easy to navigate. The intended audience is various retail distributors who are looking to "Join the Pack" and incorporate WolfPack's cross-continental alcoholic drinks into their stores. The client requested a modern, yet dignified feel that would hopefully attract millennials and younger generations, over 21.
Step 1: Develop Lo-Fidelity Wireframes (Figma)
Step 2: Determine Mood Boards + Font Choices
Step 3: Create Hi-Fidelity Wireframes (Photoshop)
Step 4: Click Here to View Phase 1 of Website Launch (Products Page Coming Soon)!
UX/UI AUDIT ANALYZING MULTIPLE QSR MOBILE APPLICATIONS
Client Goal: To improve upon the existing Chick-fil-A mobile application so that it best fits the needs of their everyday consumers. In order to do this most effectively, the client requested audits of other QSRs as well as mobile-based companies to learn about strengths and weaknesses within their own mobile brand digital experience, technical UX/UI, and overall customer satisfaction.
Competitive Comparison: Chipotle Mexican Grill
Client Audit: Chick-fil-A
Airline Loyalty Audit: Delta Airlines