UX/UI AUDIT ANALYZING MULTIPLE QSR MOBILE APPLICATIONS
Client Goal: To improve upon the existing Chick-fil-A mobile application so that it best fits the needs of their everyday consumers. In order to do this most effectively, the client requested audits of other QSRs as well as mobile-based companies to learn about strengths and weaknesses within their own mobile brand digital experience, technical UX/UI, and overall customer satisfaction.
Competitive Comparison: Chipotle Mexican Grill
Client Audit: Chick-fil-A
Airline Loyalty Audit: Delta Airlines